When content is strong, design should give it room to breathe and support it with quiet clarity. Good choices in type, spacing, and pacing help the reader move through the material without ever feeling pushed. It is about confidence in restraint: letting the layout guide rather than perform.

The process is practical and instinctive. Adjust the grid where the story tightens, open it up where the reader needs pause, and keep details clean and intentional. A small shift in alignment or scale can change the tone completely, so every element earns its place. The aim is simple: make the work feel balanced, readable, and considered, so the content holds attention on its own terms.

If you have a project in mind, drop me a line, I’d love to chat. hello@igarykelly.com