My relationship with The Script began back in 2009, just after they had finished touring their hugely successful, eponymous debut album.

I was introduced to singer Danny O’Donoghue before their gig at the famous Trinity Ball, in Dublin. Through a crowd of PR agents, reporters and screaming fans, I said a quick hello, and gave him my card.

A few days later, I received a mail from the band’s management asking me to design a t-shirt for their upcoming gig with U2 at Dublin’s Croke Park Stadium. Realising this was the big test, I got down to work, creating what would become their best selling t-shirt to date – a simple, roughly sketched red heart.

Thanks to that simple red heart I got to work on five hugely successful, international album campaigns: all album formats, promotional POS, in-store and outdoor posters, billboards, online banners, tour books, t-shirts, merchandise, websites, stage graphics … the list goes on.


The enormous diversity of formats, technical specifications, languages and locations involved projects for The Script and U2 has taught me a great deal about project management as well as creative communication – it’s great to ‘Think Big’ but no matter how big you think remember, it’s the little things that can trip you up.

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You can check out one of my Script campaigns HERE >>