THE SCRIPT – FREEDOM CHILD CAMPAIGN

‘Freedom Child’, by The Script, is a real example of the sort of relationship I enjoy with my clients – a sharing of ideas and a belief in one another’s vision.

When considering any large packaging and identity campaign, I look for a unique image, a special element that will translate and evolve across all media.

Arriving at the band’s studio in London to discuss the upcoming album, Danny (O’Donoghue, lead singer) shows me a powerful image on his phone. It’s an image young girl, standing facing a line of armed police in full riot gear. Danny says, “So, the album is called Freedom Child, is this girl our mascot?” It was fantastic, but it was going to be a challenge selling such a politically charged image. The Script’s success hasn’t been built on grandstanding political statements. We needed to find a way to communicate the album’s themes of freedom and the right to push back against oppression, in a graphical but apolitical way.


 

TESTIMONIALS

“Gary has done a phenomenal job on Freedom Child. The lengths he goes to, and the sheer passion for completing a vision in full, are what sets him apart from the rest. He doesn’t  just run with an idea, he flies. He has always been an integral part of our design team, bringing our visions to life and also taking us in directions we never envisioned ourselves. Gary is a  true collaborator in every sense of the word and we love working with him.”

Danny O’Donoghue
The Script

“Gary is always incredibly dedicated to producing work of the highest standard. He is very collaborative with both artist and label and consistently delivers everything we need ahead of our tight deadlines.”

Bec Adams
Senior Marketing Manager, Columbia Records

 
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If you have a project in mind and you think I may suit, drop me a line, I’d love to chat. hello@igarykelly.com