Mr.TAYTO – THE MAN INSIDE THE JACKET

After Guinness and St. Patrick’s Day, Tayto is probably Ireland’s most iconic brand.

My relationship with brand owner Largo Foods began when they approached my previous company Four5One°Creative. They wanted to design and illustrate Mr.Tayto’s biography, the fictional founder and CEO of Tayto Crisps – Ireland’s most recognised snack food. Essentially, Mr.Tayto is to Tayto Crisps what Mickey Mouse is to Disney.

There was a great deal involved. Firstly, we needed to develop and build a collection of 3D Mr. Tayto characters, in various poses and guises. We even created models of his ancestor Turlough O’Taytaigh who, according to legend, introduced the potato to Europe – not Sir Walter Raliegh, apparently!


 

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If you have a project in mind and you think I may suit, drop me a line, I’d love to chat. hello@igarykelly.com