After Guinness and St. Patrick’s Day, Tayto is probably Ireland’s most iconic brand.

My relationship with brand owner Largo Foods began when they approached my previous company Four5One°Creative. They wanted to design and illustrate Mr.Tayto’s biography, the fictional founder and CEO of Tayto Crisps – Ireland’s most recognised snack food. Essentially, Mr.Tayto is to Tayto Crisps what Mickey Mouse is to Disney.

There was a great deal involved. Firstly, we needed to develop and build a collection of 3D Mr. Tayto characters, in various poses and guises. We even created models of his ancestor Turlough O’Taytaigh who, according to legend, introduced the potato to Europe – not Sir Walter Raliegh, apparently!



If you have a project in mind and you think I may suit, drop me a line, I’d love to chat.