Since then I’ve worked with some of the world’s biggest brands … and bands, as it happens! U2, The Script, Leonard Cohen, Harper Collins Publishing, Sony Music, Universal Music, Firebrand Live, BalconyTV, Columbia Records, Largo Foods, Tayto Park (theme park), River Dance, The Abbey Theatre and many more.
I’m very lucky to have cut my teeth on music branding because I believe the need for originality and versatility is unlike that of any other design sector. This discipline has served me well across the entertainment and cultural, leisure and food & beverage sectors.
I enjoy making something out of nothing, making the complex clear and transforming the ordinary into the exceptional. I believe design is both collaboration and communication. I collaborate with my clients and together we communicate with our audience. But I never lose sight of the fact that design has a job to do – and if it’s not doing that job, it’s not paying its way!